Tulip Frenzy

When Nik Software was bought by Google, we worried there would be no more investment in new products from what we believe is the best of the Lightroom plug-ins.  And in fact, since that purchase — and since the various plug-ins such as Silver Efex Pro and Viveza are no longer available a la carte, but must be purchased as “Google Nik Collection” — there have been no announced upgrades of the best individual products.  Recently, though, they released Analog Efex Pro, which is clearly aimed at photographers that wish to get in on the Instagram fun, even as they use their DSLRs or other “good” cameras, not their iPhones, to take pictures.

We recently read an essay about how modern-day Leica photographers take little advantage of the great lenses and sharp processing inside the digital Ms, because they are too busy reducing their images through software to mimic the look of film from the 1960s.  There may be something to this.  And it may be wrong to do — using your brand new Porsche to travel the Go-Cart track.  But then again, sometimes it’s quite fun.  Well done, Nik.

This entry was posted on July 6, 2014 at 12:44 pm and is filed under Uncategorized with tags 35mm Summilux Asph FLE, Leica M, Nik Analog Efex Pro, Nik Software. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.