Tulip Frenzy

What does it say about Leica’s newfound, once-again brand hotness that in the season premier of Mad Men last night, Don Draper gives his doctor friend a Leica M2, which his agency represents?  We easily could imagine the writers having decided to have Draper’s agency talents dedicated to breaking Canon or Nikon cameras on these shores — jokes about overriding Made In Japan cultural limitations, etc.  Nope, it was the venerable German brand that Don has so many of in an office storage closet that he can give one to his neighbor.  (Who is, by the way, the first actual friend outside work we ever remember him having.  But that’s a post for someone else…)

How many Leicaphiles, waiting impatiently for the M they ordered months ago from their dealer, had the thought: if only it were so easy?  If only a friend had closets full of the new Leica to give away…  Either an example of brilliant product placement by Leica’s marketing department, or Matthew Weiner is a Leica user, or the show runners realize how hot Leica is, once again, as so many clamor for their products.

This entry was posted on April 8, 2013 at 11:38 am and is filed under Uncategorized with tags Don Draper, Leica, Leica M2, Mad Men. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.